Selling tickets is a great way to make some quick money. Whether you’re doing it for some extra cash or if it’s your only way of earning, make sure you do it properly.
Before you start selling tickets, there are a few things that you need to decide. What kind of tickets you want to sell, are the events a one-time thing or ongoing, is the venue is permanent, etc. These are some basic parameters that you need to keep in mind.
If it’s just a one time event and you have no intentions of selling tickets after the event, then selling tickets online isn’t a good idea. There’s a certain overhead that you’ll have to incur when selling tickets online. That’s something that isn’t worth it when you’re selling for a single event.
If your event is slated to occur couple of times in a year but your ticket volume is low, you can use ticket services. Most of these services don’t come with an overhead. That lets you sell tickets in low volume. Of course, you need to pay the per ticket fee.
If your event repeats a number of times in a year and you want to sell a lot of tickets, selling tickets online becomes a necessity. Ticket services can’t fulfill your requirements. That means you’ll need robust tools to manage multiple events, ticket prices, dates, venues etc.
If you intend to rent or lease event venues, selling tickets online can help you save a lot of money as far as the overall cost is concerned. Managing an event isn’t easy and calls for a lot of work. So, spending time in selling tickets is the last thing that you want to do.
A common misconception among people is that in order to sell tickets online, you need to be the owner, or at least a lessee of the event venue. That’s not true. All you really need to do is be the event manager.
One of the biggest advantage that comes with selling tickets online is the fact that you don’t have to go places to sell tickets. If your event venue keeps changing, that’s not something you need to worry about. You can use software to sell tickets anywhere and anytime. You can do all of this using just your laptop.
Know Your Products
Whether it’s a sporting or cultural event, know everything about it. If it’s an artist, it should be something you know well. You need to consider all the factors that might contribute to the success of the event and why people would be interested in shelling out money for tickets. Follow the market, since that’s where you’ll be able to get a feel for what the market is going through.
When you’re selling tickets on your own, you’re the boss. Act like one and take the business seriously. Keep track of your time, losses, and gains. It’s best to build your own online store to sell tickets. Companies like Shopify let you build your ecommerce ticket store easily and enjoy maximum sales with a great website. Inbuilt apps and software make it easier for you to manage sales and keep track of everything else.
Be Prepared For Losses
If you think that selling tickets will make you rich in a couple of days or weeks, unfortunately that’s not the case. Whether you’ll succeed or not depends on the choice of your events and marketing skills. Make sure to use social media to its full potential. Store builders like Shopify have inbuilt marketing tools that you can use to leverage social media wherever you can.
Negotiation becomes tricky when an event is near. Make sure to keep room for negotiation, since it’s always better to get lower prices than having empty seats in your concert.
You can take the easier route and sell your tickets online through merchant websites. However, this is feasible only when it’s a one-time event and the number of people attending is small. Build a store of your own if you want to take this up as a serious business.
Selling tickets is something that you can do as a viable business, but that’s something that takes a lot of work and effort. If you’re ready to put in all of that effort, then you can go ahead and see what you can do.