Why Do We Still Prefer Apple Products Instead Of Other Brands?
Apple is one of the best known and widely used brands on the market. Whenever Apple comes out with a new product, there are sure to be several copycat products from other brands. However, Apple seems to outperform just about any other tech company in the world. Why is it that so many people love the Apple brand?
They Were The First On The Scene
Apple was the first company to create a computer that the average person could use. While Microsoft soon became a chief rival, most people were introduced to technology through Apple products. Therefore, it was more likely that these early adopters would pass on their love of Apple products to their children. Schools also primarily used Apple computers when they first came out. This exposed an entire generation of people to Apple computers and other products.
Their Products Are Perceived As Easier To Use
The Mac computer has long been perceived as easier to use than a Microsoft computer as well as more reliable. This ease of use and reliability causes people to stick with the brand that they trust. The reason why the iPhone sells so well is because the technology was groundbreaking as well as user friendly. It doesn’t take more than a minute or two to set up your new phone after your purchase it. With a product such as the Windows Phone, the technology comes off as clunky and full of bugs.
Apple Has Done A Good Job Of Branding
Apple has done a nice job of convincing consumers that they are the hip brand that everyone wants to be associated with. The Mac came out with a computer line that offered consumers their choice of colors that fit their personality. One person could buy a red computer while another person could purchase a lime green computer that matched the color scheme in their office. As it relates to today’s technology, consumers are offered all sorts of ways to customize their Apple products. From cell phone covers to custom wallpaper on their computers, it is easy to be customize your product to conform to your own unique personality.
Other Companies Simply Copy Apple Technology
There isn’t much on the market today that wasn’t created or designed by Apple. Therefore, it is easier to purchase an Apple product even if it may cost slightly more to do so. Purchasing a tablet from a brand other than Apple may result in purchasing a product that isn’t as good as the iPad would be. If something were to go wrong with your new phone, would you be able to get the same level of service if you purchased a Windows Phone instead of an iPhone?
Overall, there are many choices as to which brand a consumer can buy a product from. However, people still flock to Apple for many different reasons. Brand loyalty, quality products and unique marketing tactics are all reasons why Apple continues to dominate the market for tech products at the moment.
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Vincent George
Full Stack Developer | Blogger | Webmaster | MAC user | App Developer | Programmer | Freelancer | Technical Writer | Web Developer | Social Media Promoter | Pro Gamer. Catch Me on Facebook | Twitter Read more about Me and iMacify
I don’t even understand how I finished up here, but I thought this submit was once great. I don’t know
who you are but certainly you’re going to a well-known blogger if you are not already. Cheers!
“Apple was the first company to create a computer that the average person could use.”
No… they weren’t. They were early contenders but definitely not the first. Even then, the Commodore was more successful than Apple. They were not “first on the scene” in any way, shape or form. Please, read your history.
“…most people were introduced to technology through Apple products.”
BUZZ! Wrong again. Early computer hobbyists used everything from the Commodore, to the ZX Spectrum, to NEC to Apple. Later computer users who came along during the infancy of the internet were using 386’s & 486’s and all kinds of different stuff that was not made by Apple.
So why do a handful of people still prefer Apple? That’s a relevant question…
On the positive side, Apple makes high quality hardware. They also make simplified OS’s for people who aren’t really computer savvy enough to figure out Windows… let alone Linux.
In reality, Apple is like the “middle man”. It’s focused towards people who want to appear “progressive”… but who don’t want to actually spend any time or effort learning how to work a “puter”. They feel that if they throw more money at an overpriced machine, it some how makes them “smarter” and trendier at the same time.
If they were really “smarter”, they would build their own machine with twice the specs of their Apple system… for half the price. If they wanted a lightweight OS, they would learn how to work a Linux distro (it’s not hard).
“Other Companies Simply Copy Apple Technology.”
Actually, Apple copied UNIX. Just as all of the others did. And, to be truthful, the big 3 (Micosoft, Apple & Linux) all copy from each other… which all copied from UNIX. Logically though, if anyone was stealing anything from anyone, it would be Microsoft & Apple directly “borrowing” most of their stuff from free & open sourced Linux. Hey, why pay developers & programers to build something from the ground up when you can just “borrow” Linux stuff, add a few tweaks and slap an expensive “Mac” or “Windows” logo on it?
Honestly, I use Windows & Linux… but stay far away from Apple. It’s just pointless to me to even bother with it. It’s more proprietary than Windows and more expensive. It’s also more incomparable and limited. You pay much, MUCH more for it so that you can do less (but look uber COOL while doing it).
Linux has a million more features and is more versatile. It will run on almost any machine known to man and it’s more secure and more private. Plus, it’s FREE. The OS, all the programs, etc. The problem with Linux though, is it can be buggy and you also have to be smart enough to know how to use it (not that smart though). Most people aren’t.
And in the middle is Apple. Over priced, proprietary and incompatible. Kind of like a version of Linux that someone cleaned up and put on a ridiculously overpriced machine… for the sole purpose of reselling it to a bunch of kids with more money than sense.
Wait, now that I think about it…
That’s EXACTLY what Apple is.